Advising sports technology companies on product development, evaluation, implementation strategy, and industry engagement. Drawing on firsthand experience integrating new technologies within elite team environments, the work helps companies refine their solutions, navigate the realities of full adoption, and connect with organizations where their technology can create meaningful value.
ConnectingWhat DrivesSuccess
The future of high performance is built at the intersection of people, expertise, and innovation.
People · Expertise · Innovation
01About
Experience becomes impact
Jesse K. Wright is a high-performance consultant, award-winning and best-selling author, and speaker with three decades of experience across professional and collegiate athletics, sports technology, and organizational development. His career includes roles and projects across the NBA, NFL, NCAA, and private sector, shaping a multidisciplinary perspective on the people, systems, and technologies that drive success.
A former NBA Strength & Conditioning Coach of the Year recipient with experience spanning multiple areas of elite sport, Jesse now focuses his work on leadership and career development, sports technology, and human performance. Today, he draws on that experience to advise organizations, develop professionals, and help individuals excel in the unique and challenging world of high-performance sport.
Panel Moderator, 2025 NBA Health & Performance Meetings
Grateful for the trust
A selection of organizations Jesse has had the opportunity to work with, support, and learn alongside.
National Basketball AssociationGatoradeNikeUSA BasketballNCAAOptiosBasketball Africa LeagueUniversity of LouisvilleMississippi State UniversityKaiser PermanenteNational Basketball Players AssociationCoachability ConsultantsPhathom PharmaUnder ArmorCoolmittRutgers UniversityRivals.comNorthwestern University
02Leadership & Career Development
Accelerate your career in sports.
Exceptional careers in sports don't happen by accident. They are shaped by the decisions you make, the reputation you build, the opportunities you create, and how you position yourself for what comes next.
Jesse created the Balance The Bar initiative to help young coaches and practitioners take greater ownership of their careers and accelerate their professional growth. Drawing from three decades of experience across professional and collegiate athletics, the initiative turns real-world lessons into practical resources that help professionals stand out in a highly competitive industry, make confident decisions, and create opportunities for continued advancement.
03Innovation
Rethinking what’s possible
Innovation starts with a challenge worth solving. Whether developing an emerging technology, finding better ways to assess athletes, or designing better performance systems, the goal is the same: bring the right expertise, ideas, and resources together to create solutions that change the game.
That approach comes to life across projects in sports technology and human performance. From advising and collaborating with emerging tech companies to athlete assessment and combine testing, biomechanics initiatives, and training facility design, Jesse brings a multidisciplinary perspective to projects that advance sport through enhanced technology, systems, and environments.
Human performance projects span athlete assessment and combine testing, biomechanics initiatives, and training facility design for teams, organizations, and leagues. Each project brings together applied experience, multidisciplinary expertise, and practical problem-solving to strengthen the systems and environments that support athlete development and performance.
04Book
The Intent Is To Grow
A story about professional growth, and what it means to become a true pro.
The Intent Is To Grow uses the power of storytelling to explore what it truly means to become a pro. Through the journey of Nathan Day, a young coach navigating a remarkable week of mentorship, readers are introduced to the 6 True Pro Attributes, a practical framework for building meaningful relationships, earning trust, positively influencing others, and becoming the kind of coach who makes a lasting impact.
Amazon Best Seller
Categories: “Sports Medicine” and “Sports & Entertainment”
2022 International Book Award Winner
Category: “Business: Motivational”
03
Praise for the Book
“One of the most applicable and impactful reads for anyone, not just in the human performance space, but anyone looking to become a better leader in general. I have made this a must read for our entire company. Jesse does a brilliant job demonstrating the tools needed to be the best version of yourself and delivers one 'nugget of wisdom' after another. Most importantly, he delivers these learnings in a captivating and thoroughly enjoyable book.”
Showing testimonial 1 of 6: Travis McDonough, Founder & CEO – Wellnify.ai
Travis McDonough, Founder & CEO – Wellnify.ai
Former President – Movella Canada
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